Case Study
Community Conversations: How Warrington Youth shaped a vision for a Greener Future
Youth-led community conversations
- Location: Warrington
Size: 90 residents contributed to the Warrington Community Conversation, 12 young people aed 16-18 as ‘conversation starters’, with 73 residents reached through conversations led by young people
Challenge: After declaring a climate emergency in 2019, Warrington formed a Climate Emergency Commission and launched a town-wide strategy on how to respond. This strategy was developed in consultation with key actors across the town, however the voices of young people were absent. This community conversation sought to bring youth perspectives into the town’s climate planning, asking:- ‘What can we all do to prepare for and reduce the impacts of climate change, whilst making our town a better place to live?’
Recruitment : A mixed-methods recruitment approach included local youth organisations, social media, posters, and specialist recruiters. Care was taken to reach outlying wards and support participants who might otherwise be excluded. Some of the young people were recruited in pairs, to give them confidence to participate in the process.
Key partners: Innovate UK, Involve, Forum for the Future, Ipsos and Quantum Strategy & Technology, Warrington Climate Emergency Commission, Warrington Borough Council
Project timeline: September 2024 – January 2025
Days of dialogue:4 in-person sessions over one month, 459 total person hours of discussion and deliberation, over 70 community conversations held between sessions
Executive Summary
Objectives
The aims of the project were to:
- Engage young people in Warrington’s response to the climate emergency
- Create a youth-led vision for Warrington in 2040
- Identify actions needed to realise this vision
- Lay the groundwork for future youth involvement in decision making
Approach and Methodology
The project centred around four in-person sessions where young people learned about climate change, local impacts and the co-benefits of taking climate action. Between sessions, they acted as ‘conversation starters’, engaging their communities in over 70 informal discussions. The young people used insights from both the sessions and the wider conversations to develop a collective vision and set of actions for a climate-positive future for Warrington in 2040.
Inclusive Practice
Participants were compensated with a £405 gift of thanks for participating in all sessions, and were reimbursed for travel and other expenses. This ensured no one was excluded due to financial barriers. Recruitment prioritised geographical diversity, ensuring outlying wards were included, and enabling some participants to join in pairs helped build the confidence of young people to participant who otherwise might have self-excluded.
Innovations
Key Outcomes
- 90 total contributors
- Of the 17 young people recruited, all were ‘fairly’ or ‘very’ concerned about climate change
- Young people with a disability or long-term health condition were underrepresented in the engagement
- No demographic data was collected from the community conversations
Climate Impact
- Warrington Climate Emergency Commission (WCEC) committed to publish the youth-led vision on their website
- A formal response from WCEC will be shared and promoted to key actors and the wider community in Warrington
- The young people who participated will be invited to present their vision to Warrington’s Cabinet.
- “one of the cabinet members who was at the event spoke very highly in that cabinet meeting about the launch event and about the youth vision. And it prompted the leader of the council to request if the young people would be willing to go along to the Cabinet to present their thoughts or present the vision in some way or their recommendations to the whole of Cabinet.”
- Plans are underway to establish a Youth Climate Forum and include youth representation in the WCEC
- The vision and recommendations are being integrated into key council strategies and plans
Social Impact
- The young people agreed they had more knowledge about local climate action having taken part in the process
- Many of the young people reported greater motivation to act on climate at home and in their community as a result of participating
Internal Impact
- Aims to further prioritise citizen and youth engagement across the council, depending on resource
- Senior leaders, including Cabinet members, endorsed the process and are committed to engaging with the vision and recommendations
- Stronger cross-departmental working and connections
- “having done the project has kind of given us something to connect with people… all the time in this job are trying to make connections with people or link people up or link things up and trying to get a bit of buy in from people from all over.”
- Opened new pathways for collaboration inside and outside the council
- Aims to further prioritise citizen and youth engagement across the council, depending on resource
Challenges & Lessons Learned
Challenges
- Recruiting young people was difficult due to the need to build strong relationships with youth organisations, sessions taking place during exam season, and another youth engagement project running in parallel to the Community Conversations
- A large portion of time was spent on training the young people as conversation starters, which reduced time for detailed deliberations on the vision and recommendations
- Some of the session formats were tiring or less engaging to young people, especially speaker sessions and Q&As
- One venue lacked natural light which impacted participant energy
In-Project Solutions
- We appointed a specialist recruiter to supplement outreach
- We redesigned activities between sessions to ensure variety and movement, keeping the energy high
- We changed rooms at the venue to ensure there was natural light
Lessons Learned
- Invest resource in local partners to support recruitment
- Design youth sessions with more variety and creativity
- Visit venues in advance – place and space matter!
- The local artist was brilliant and brought the place-specific vision to life. Their work also acted as a key communication tool with decision makers
- Asset-based engagement works because it roots the discussion in place and community, rather than abstract net zero goals
- Clarity the purpose before choosing a method. Community Conversations work well for generating ideas but less well for finding common ground on contentious climate challenges (see our methods page for more on how to select the best method)
Communicating for impact
Due to limited communication capacity, outreach was minimal during the project. However, the vision, recommendations and artists work and will form part of Warrington Council and WCEC’s ongoing climate communications.
Key Takeaways & Recommendations
Plan well for recruitment. Partner with trusted local organisations who know how to reach your target audiences
Take an asset-based approach. Start with what communities already know and care about, not net zero targets
Respect youth voice. Decision makers, including elected members and local MPs, responded positively to youth voices
Engage creatively. Youth engagement requires a bespoke approach; work with local artists and creative session design to inspire and energise young people to express their ideas.
Choose your method last. Work out what the purpose of your engagement is before choosing your method.

Additional Resources & References
You can read the final report on our website.
Contact Information
Climate Change & Sustainability Team
at Warrington Borough Council:
[email protected]
Warrington Climate Emergency Commission : [email protected]