Making the case

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FAQs

Why?

Communicating and dissemination
of a project is vital to ensuring the work
you do is successful. Let’s define some
of the words we use in this process.

Dissemination means the targeted distribution of information and materials about an activity to a defined audience.

A communication plan is a strategic blueprint that outlines how information will be shared with partners ensuring clarity and consistency in message delivery. It typically includes components such as target audiences, communication objectives, messaging tactics, timelines and a list of any visuals needed, all designed to enhance engagement and understanding.

Your communication plan should cover the entire engagement process. It should explain why the engagement is needed and what decision it will influence. It should also set the context for the issue and outline how you will share information about your work. This includes promoting engagement activities, sharing key updates as they happen, and communicating findings and recommendations to partners, participants, the public, and any other audiences you want to reach.

It is important to connect with your comms team from the start to enable you to develop your communications plan at the planning stage in the engagement process. You can find more information on putting together your team here.